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About Us

Our Story

The idea started when Brent Lechtenberg and a close friend attended a Eurobike conference in Germany back in 2014. There, they met and established relationships with company heads of brands we continue to carry today. Brent returned with a vision of opening an electric bike store in Bountiful, Utah. Named after the Great Western Trail where Brent spent many years riding bikes of all kinds, Great Western E-Bikes was established in Spring of 2015. Due to the increasing popularity and growing industry, the business has expanded twice. In 2021, the team welcomed Christian Costlow as the new owner. He plans to continue the growth and development of Great Western E-Bikes.

Our goal is to introduce and promote a healthy lifestyle that is inclusive for people of all ages and physical abilities. E-bikes add to the exhilaration of bike riding and can take you to new heights, conquer more trails, and maximize the fun!

We love assisting customers in getting a bike to match their lifestyle. We have several ways to customize e-bikes into the perfect fit for you.

Why Buy Local?

The Great Western E-Bike Guarantee

  • $300 - $500 of value you don't get when buying a bike online

  • Bike assembly and tune ($100 value)

  • Custom set up and fit ($50 value)

  • One free break-in tune within the first 3 months ($50 value)

  • Software updates free for the life of the bike ($80 value/update)

  • 10% discount on accessories purchased with bike(s)

  • 10% off retail on a bike rack purchased with bike(s)

  • Free installation of accessories purchased with bike(s) ** ($60/hour)

  • All manufacturer warranties included at no cost ($150 value)

  • Specialize solely in e-bikes (greater knowledge base)

  • More variety and larger inventory

  • Local support and excellent customer service

         ** Specific accessories excluded

Our Team

Brent Lechtenberg

Founder

Brent earned his Bachelor of Science in Business from Weber State University. Later, he was certified by Barnet Bicycle Institute completing their Bicycle Repair and Overhaul course in Colorado Springs, Colorado. Over the years he has attended several conferences such as Eurobike (Germany), Interbike (Nevada), Outerbike (Moab), and several brand hosted conferences. He is excited about the shift from traditional bikes to e-bikes and will jump at any opportunity to ride.

Though Brent is no longer working, he can be found riding his motorcycle, spending time with family, playing with his dog, and golfing with friends. He has a love for riding and has shared that love with his children and grandchildren.

Ellen Lechtenberg

Founder

Ellen is the brains behind the operation. Over the years, she has attended several bike conferences with Brent. Not only is she dedicated to the success of our store, but she is a valued full-time healthcare worker with a role as the Lactation Manager at Primary Children's Hospital. Due to her management position, you won't see her at the store often, but she enjoys helping out when she has the time. No matter the position, she is an example of hard work and excels at everything she does. 


In the little free time she has, she enjoys spending time with Brent and their family, going on rides, gardening, and being in the great outdoors. 

Timothy Johnson

Manager

As the manager, Timothy wears many hats at Great Western E-Bikes. Whether it's sales, service work, organization, inventory, or marketing - he's on it. He handles most of the store operations and enjoys interacting with customers. We would not function without him and we're grateful to have him on our team.

Timothy started out building bikes for another company and found GWEB shortly thereafter, where he was trained in servicing e-bikes. He has fully completed the training for both Bosch and Shimano motor systems, and continues to expand his knowledge and experience at any opportunity. He is currently pursuing a degree in Business Administration at the University of Utah.

In his free time, he loves being outdoors, biking, camping, kayaking, and spending time with his wife and family. Timothy is also musically inclined. He enjoys singing and playing several musical instruments.

Joshua Rechis

Sales Associate

We were thrilled to add Josh to the team as a Sales Associate. As an outdoor enthusiast, he brought knowledge and excitement to the workplace. Josh was able to attend the Bulls Bikes Conference in California with Brent back in September, 2019. 

Outside of work, Josh is attending the Northern Utah Academy for Math, Engineering, and Science Early College High School. He has a busy schedule completing high school and working toward his associates degree at the same time.

When not at work or school, Josh can be found outside. He loves riding his Yamaha Banshee, biking, fishing, kayaking, hunting, golfing, playing baseball, and spending time with friends.

Browse Our Bike Selection

Find your dream bike today and visit us for a test ride. We'll ensure that you're on the right bike to meet your needs and the right frame size for a comfortable, safe cycling experience.